Michael Martin, Founder of Bobbin Media
Join hundreds of authors getting some free 1-on-1 engagement, access, opportunity and first looks.
Tell me about yourself, your project and your goals and I’ll show you a clear path to success: a system of proven strategies and unparalleled support.
Let’s get to know each other and talk about your book idea.
Your Book Starts Here
You may not believe this, but I’m not even a little bit psychic. 😮
If you just browse through the website, close the window and leave, you’ll miss out on the opportunity to let me help you.
Like, actually help you.
See, it turns out, being able to work with you directly means that I get more context about your specific needs and the goals you are trying to accomplish.
If only you would tell me how I can help you.
I wish I could read you mind. But since neither of us is telepathic, you might as well text me instead.
It works exactly the same.
It’s super easy. It’s fast. And it’s personal.
Hundreds of authors are already getting some cool 1-on-1 engagement, access, opportunity and first looks.
Just from texting with me.
By not texting me, you’re missing out on: insights into things you didn’t even know; new perspectives; new resources; new relationships; a higher level of business; camaraderie; and skills that will last a lifetime that you can similarly teach to others and use to leverage more opportunities for yourself.
You could be getting a clear path to success: a system of proven strategies and unparalleled support.
And it’s been proven that most of us go further and faster when we feel like someone believes in us.
That’s why you should text me!
To get your questions answered.
To get encouragement.
To keep you in a writing rhythm and keep your pace.
To get a mentor who knows what you specifically need,
who will set a positive tone for your publishing journey,
and who will hold you accountable to get the best out of you,
and push you toward achieving your publishing goals and making your dream of publishing your book a reality.
In a real way.
See, I get it. The Internet is swarming with dastardly evil-doers with hidden motives.
Scammers. Con-artists. and soggy Rick Rolls.
You’re used to fake Internet gurus trying to sell you some crap and take all your money.
From your position, it’s hard to trust some random website making crazy promises because that’s what every website does.
It drives me nuts too!
So, I wrote six long ass chapters about why I sincerely want help you become the author everyone loves.
I’m probably a lot like you:
I can’t stand it when billion-dollar businesses try to trick me into filling out forms just so they can email me until I either buy something or unsubscribe forever.
So I want to ensure you that this is not another newsletter that’s secretly trying to sell you stuff.
This is also not another stupid course or expensive masterclass
There’s no sales pitch.
I won’t ask you for money.
There’s no gated content.
No content upgrades.
Just pure human-to-human value.
Because you’re not a customer.
You’re a person.
And I promise to treat you like a person.
So, I’m giving you my actual phone number.
Kinda making myself vulnerable.
Consider, there’s nothing stopping you from spamming me!
But my secret psychic powers tell me you’re pretty cool and will only stalk me in the good way.
If it isn’t clear: when you and I text each other, every text will be 100% from me.
No stinkin’ bots!
No publicity team!
And together we’ll give your book its best chance at traditional or self-publishing.
If you’re serious about writing and publishing your book this year, it begins with a simple text.
It’s free. So, no risk.
If you’re not signed up for my texting platform, hit me up now and let’s get to know each other…
This texting community is designed to do 3 things:
- Share some tactics with you that you can use to apply to your writing or publishing career immediately, even without ever paying me a backhanded compliment, let alone a cent.
- Make you smirk, smile, or good heavens even laugh out loud a few times.
- The combination of 1 & 2 should hopefully lead to you to know, like, and trust me; making you more pliable when I try to pitch Bobbin’s rather wonderful service offerings.
Second, if you are signed up, I want you to know that there are “groups” that let you opt-into and receive the texts you want most.
It’s super simple – just text me with the following hashtag or hashtags you care about, and you’ll get all the messages I send out on those subjects. See the screen shot example below.
(What you get from signing up. No hashtag needed.)
- Direct 1-on-1 engagement and personalized answers to your specific questions as it’s relevant to your unique writing journey. Seriously! Interacting with you directly means I get more context and insight into your unique needs and goals, enabling me to return more relevant advice to you, tactics that fit your motivation style, and the most value that best relates to your life so that you can actually meet and achieve your publishing goals.
- Little nuggets of inspiration and “todo’s” like mini-tasks to accomplish 🙂 Wholesome messages and affirmations intended to excite, inspire, and motivate authors like you to achieve your publishing goals
- Content that sparks a natural dialogue among authors and other publishing professionals
Get Early Access
- I’ll let you know when a book we helped publish is released
- Plus new Merch!
- And exclusive conference tickets, invites to secret meetups and other pop-up events
- Access, opportunity, first looks: The inside scoop on all things Bobbin related before the general public becomes aware
- A message when Bobbin launches a new program
- Polls or surveys to help develop and improve Bobbin services to help better serve authors (Your feedback will have a direct impact on shaping the future of Bobbin.)
- Anything new that isn’t specific enough to warrant it’s own hashtag.
- And other cool things that I haven’t even thought of yet! Maybe you have some ideas. If so, I’d love to hear them. Text me your best ideas and I’ll make it happen in 24hrs!
- Free book giveaways from our authors
- The option for an author to name a character in their book after you
- Exclusive deals, sales , coupons or discounts on Bobbin services—we rarely do sales at Bobbin. They are few and far between, totally random and super limited. And my texting platform is the only place you can get them. As long as you’re a part of this group you won’t miss out on these special opportunities.
- Note: Heads up! You’re opting in and agreeing to receive marketing messages when you follow this particular hashtag. This is the only hashtag that will be used to sell you Bobbin products. WARNING: If you don’t like being sold to, this is not the hashtag for you.
- That said, to make it worth your while, the sales are remarkably HUGE! Valuable savings such as $2k off your choice of any of Bobbin services (for yourself or to give to someone else). One time, I’ve even given away a 100% Free Elite Accelerator package (a $15k value) to the first person who texted me back. So, don’t miss out! Again, you may opt-out at anytime. So, no risk. It’s totally up to you.
Topics You Can Follow
- Special music playlists for writing sessions, editing sessions, etc.
Programs/tips you can follow
- Publishing news and writing/editing tips to help support your writing journey
- Free step by step guides to help you achieve your publishing goals
- Tips and trends on book design (covers and interiors)
- Tips on branding, marketing, advertising and launching your book.
- Book recommendations—only books that I’m currently reading or that I’ve read in full which will provide value to your life and your writing journey. Note: These are NOT books that Bobbin has had any part in publishing. No sponsors or affiliate links. The recommendations are 100% impartial. We don’t benefit from your purchase or any sale of the books recommended.
How it works
Send a text saying “Hi” or whatever you want.
Add Yourself to My Phone
You’ll get an “autotext” with a link that will allow you to add your contact details directly to my phone. (You’ll also get my info so you can add me to your phone). It looks like this:
MAKE SURE you click the link and “add yourself” to my phone so I can respond to you, otherwise it won’t work.
Ask Me Anything
Text me if you have any questions. Tell me about yourself, your project and your goals. Or just sit back and consume some cool free content.
How to opt-in and opt-out to groups
You can opt-in by simply texting me the hashtags you’re interested in.
If you ever want to opt-out of any of the above groups, just reply with #optout and the group name and I’ll remove you from that group.
There will be no confirmation message in either case.
The process is as simple as this example text message:
“What if I want to opt-in to all the topics?”
Copy and paste the list and send it!
“What if I don’t opt-in to any topics?”
You’ll still get the general messages that I send out to all community members, just not specific ones around specific hashtags.
Frequently Asked Questions
You can cancel/unsubscribe anytime.
All you have to do is text STOP and you’ll be automatically removed from my contacts and stop receiving my messages instantly.
Note: In the unlikely event that texting STOP doesn’t work, please let me know because I have the ability to remove your contact information manually and will do so promptly at your request.
That said, you can rejoin anytime to continue getting all the cool exclusives.
No risk. No commitment. No brainer. 😃
It seems like you may be skeptical about the whole texting thing. I get it.
To give you the best sense of why I’m letting total strangers text me, I’m gonna share something super deep about myself.
Something vulnerable, embarrassing and it makes me cringe. I’m scared to even share it. 😳
Prepare yourself for a novel…
When I first started writing fantasy novels, I didn’t have a mentor.
I didn’t have anybody to help me figure this writing thing out.
In my early years, I did what everyone else does:
I read dozens of books on the craft of writing.
I binged watched hundreds of YouTube videos and podcasts.
I read a ton of great novels.
I wrote a couple bad novels that I’m glad will never see the light of day.
I joined a bunch of writing forums to connect with like-minded writers.
I connected with critique partners and beta readers.
It took months.
It took years.
And I learned so much!
Then, I started to make progress.
And finally, I wrote something I felt was worth publishing.
A fantasy novel called Burn in Hades.
I had to put my writing on hold because life got in the way.
I wasn’t making any money.
I was genuinely poor. Living on welfare in the crime and drug-infested inner city of Baltimore, MD.
And my family wasn’t supportive of my passion to write.
(That’s a lie. Mom was supportive. But only her.)
The rest of the family pushed and pressured me toward a traditional 9-5 career path.
My writing suffered. 😫
I bounced around a few crappy jobs until I found one I genuinely loved.
Working on cruise ships offered me lots of freedom to write in my “spare” time.
And I sincerely feel lucky that I was being paid to lounge on a beach all day.
By all accounts I had it good!
Because unfortunately, it was a gift and a curse.
See, the lifestyle of leisure lacked a sense of urgency which zapped my creativity away completely.
I’ll admit. One part of me just grew lazy.
I should’ve held myself more accountable.
When I had the time to sit down and write, I shouldn’t have just waited for inspiration.
But another side of me genuinely lacked motivation because my mind was being stimulated in other ways.
I completely abandoned writing which lead to some low self-esteem, loss of confidence, negativity and eventually depression.
The kind of depression where I would cry a lot, seemingly for no direct reason.
Ya know, I’m on a private beach in the Caribbean.
The weather is perfect.
Clear blue water.
Happy music is playing.
I shouldn’t be sobbing.
But I was an embarrassing mess.
Something was missing. I had a hole in my life and paradise wasn’t filling it.
At that time, I didn’t attribute this depression to my lack of expressing my creativity through writing.
That realization came much later.
In hindsight, I discovered that I need to write in order to not go crazy. I need to write just to get things off my mind with no plans to publish it.
But subconsciously, I had felt like a failed writer destined to work at jobs I hated for the rest of my life and would never pursue my passion.
And look, I’m not saying any of this to get you to feel sorry for me.
Spoiler alert: Somehow I found the will to pick myself back up and eventually gave birth to Bobbin.
I’ve hunted those demons down, ganked them and now I’m 1000% in a better emotional place.
I’ve only since cried for obvious reasons.
I just need you to understand that I know that you might have a similar story of hardship.
Of course, your details will drastically vary as they’re super specific to you.
Your background might be more or less severe.
But deep down, we’re not so different.
Maybe writing really isn’t your strength.
You might lack confidence or feel overwhelmed by the publishing process.
You might be a busy professional who doesn’t even have time to write a blog post, let alone a whole book.
Your family keeps growing and changing, and every time you think you might be able to put some time aside for your book, something comes up.
Whatever it is…
You just haven’t been able to make your book happen.
Where do you even begin?
You know you have a book in you.
You’ve been on a journey, one with many twists and turns, and you’re proud of how far you’ve come.
You’ve achieved wisdom and learned valuable lessons.
The story you have to tell will resonate with anyone who has longed to accomplish what you have, or who is seeking guidance on her own journey.
After all you’ve lived through and learned, you have something vitally important to share, a story that will inspire, encourage, and transform others.
You have insights that will speak to readers’ hearts and souls.
You imagine your book in the hands of a reader eager to discover the wisdom only you can share.
But you’re starting to realize that, if you keep trying to go it alone, this book’s never going to get written.
While yours is a story only you can tell, you may need help writing your book.
I understand more than most people because, as a writer who has struggled, I’m biased toward caring for authors.
So, I’ve made it my mission to help other authors avoid the trials and tribulations I went through as much as I can.
I’m not Superman. I can’t save the world or solve every problem.
I just feel like I need to do my part.
I’m willing to invest the time, effort and resources into helping authors alleviate as much of the pain, struggle and difficulty that comes with writing and publishing a book.
I just personally feel that if I had someone to guide me through the writing process—a support system, it would have made a tremendous difference.
I would have grown so much faster and it would have helped me avoid some of the mistakes and pitfalls that every writer faces.
More importantly, I wouldn’t have had to waste time doing things I didn’t enjoy and I would have spent more time doing what I love, which is writing.
Instead, I learned through trial and error.
And it took forever.
And it didn’t have to be that way.
That’s why I want us to text back and forth.
I put together the thing that I wish I had. I put together a great system that allows you to get the advice of a mentor, in the form of ME.
Look, this is brand spanking new, first of its kind type of stuff!
No one else in the entire publishing industry is doing this or anything like this.
And it’s putting those evil (ok, maybe not evil but not as good) other publishing professionals to shame.
They hide behind their slush piles and issue out generic, unhelpful, form rejection letters.
I understand that having the right people in your corner can make all the difference in the world. And if you’re going to achieve success, we’ll do it together. 💛
- You can text me with any questions you have, tell me about yourself, your goals, your project, or simply say hi. I’ll respond and we can go back and forth like humans do.
- I will send you various types of content via text as it pertains specifically to authors, books, writing and publishing (detailed above).
Another thing you might be concerned about is privacy surrounding your data. And rightfully so. I totally get it and take your privacy very seriously.
I can’t stand companies that take advantage of my personal data.
It feels so icky.
No, IT SUCKS!
Spam texts and robocalls are super annoying and should be illegal.
- We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
- We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
- We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
I (and we at Bobbin) respect your privacy and don’t participate in douchy activities like selling, sharing, or otherwise giving your information away. Doing so would suck and break the trust you have with me and with Bobbin.
And for further transparency, the service I’m using to connect with you via text is called SuperPhone®. It’s used by celebrities such as Ashton Kutcher, Paul McCartney, Kerry Washington, Marshmello, Diddy, Jennifer Lopez, Cardi B, Gary Vaynerchuk, Diplo, Summer Walker, The Jonas Brothers, OneRepublic, Jake Paul, Lele Pons, QuestLove and many more!
- Link to SuperPhone® website here.
- You can find SuperPhone® terms of service here.
FYI – There are hundreds of you and only one of me. And SuperPhone® helps me manage the influx of messages I receive to better serve you inspiring content, exclusive insight, and timely responses to your most pertinent book related questions.
The rules and regulations for text messaging in the United States are super strict.
And it’s for your protection. Rightfully so.
Personally, I intend to ensure full compliance and respect with all laws.
Therefore, you must receive “clear and conspicuous disclosure” of the text messages you will receive from me, and must agree to receive these messages to your specific phone number.
Otherwise, legally, I’m not allowed to text you back until after you opt-in to receiving texts from me.
When you fill out the short form, you’re giving me explicit permission to text you.
The upside is that, I’ll send you all my info too! You get to add all my details to your phone.
Yes, that means I’m also opting in to receive texts from you.
You’ll have my real, actual phone number.
And as you can imagine, posting my real phone number on the Internet invites all kinds of scammers to robocall me.
The form acts like a gate to keep them out.
Along those lines, the form also allows me to filter out people who are not serious. If I’m going to invest the time and energy into helping authors, I only want to to work with authors who are serious about writing and publishing their book.
I’m looking forward to hearing from you!
My promises to you:
- You will not be treated like a customer.
- You will be treated like a person.
Let me be clear: Frequency will vary.
But I won’t text you every single day, 50x a day… unless you and I are having a mutual back and forth conversation.
Otherwise, I promise I will never text bomb you. I take that very seriously.
There are 3 reasons why I won’t text you as much you probably fear:
- Each text costs me money.
- There are hundreds of you and only one of me.
- I respect your phone.
Let’s cover number 1 – Each text costs me money.
SuperPhone® charges me an additional fee (on top of what I pay for my normal mobile service provider) for each individual text I send out.
All those fees add up pretty quickly, preventing me from going text crazy.
Number 2 – There are hundreds of you and only one of me.
Not only would it cost a lot to text hundreds of people, it’s also challenging enough for me to respond to everyone, that even if it were free, it’d still be hard to keep up.
Number 3 – I respect your phone
I will text you only when it’s obvious you’ll get incredible value from the content.
Or to put it another way, I won’t ever text you unless the content will excite, inspire, entertain or educate you in such a profound way it motivates you to achieve your publishing goals.
I don’t want to waste your time or my own. I’ve had moments where I’ve hovered my thumb over the send button and then deleted the message, unsent because at the last second my heart told me that the content wouldn’t deliver the positive impact I’d intend.
That’s how much consideration I put into the content I text to you. Right up until I hit send, I’m still thinking about how you’ll benefit.
I will not send you aggressive sales texts. Even if you’ve joined the #save group.
I hate when I get placed on those lists and have no intention of doing that to you.
And on that note, spamming you does not benefit me in any way. If I were to annoy you with irrelevant content, you’d block me and report me. I’d get banned from my mobile phone carrier and suffer a large fine from the government, which would totally suck.
It’s in my best interest to be respectful of you and your data.
So, whenever you do actually receive a text from me, it’s because I truly feel like you’ll get something positive from it.
And if I’m ever wrong about that, you have permission to yell at me. You’re free to reply with your own insights, share your comments and disagree with me without fear of reprisal.
I’m a chill dude. 😎
Plus, you can cancel/unsubscribe anytime.
All you have to do is text STOP and you’ll be automatically removed from my contacts and stop receiving my messages instantly.
In the unlikely event that texting STOP doesn’t work, please let me know because I have the ability to remove your contact information manually and will do so promptly.
That said, you can rejoin anytime to continue getting all the cool exclusives.
No risk. No commitment. No brainer.
Absolutely! Yes! Please text me back. 😍 I’ll respond directly to you.
That’s why I’m opening up my phone number to you in the first place. The goal is for this to be a two-way communication between us both.
Once you’re in my contacts, you’ll have my real, actual phone number.
For every text you send me, I’ll get a text notification. Ya know, like normal.
And I don’t have any bots set up to send you auto-texts.*
I don’t have a team of people reading my texts and responding on my behalf either.
I’m not like a celebrity or anything. Just a dude who happens to want to help authors and who has the means to actually do it professionally.
I’m the only one reading the texts you send me. Every text you receive from me will be 100% from me.
I’m looking forward to hearing from you!
*Note: When you first sign up, you’ll receive two “auto-texts” as part of the standard enrollment process. I’ve edited those messages to make it obvious that they are auto-texts. But after that, no more bots. Every text that follows will be 100% from me.
No. This is for texting only.
There are hundreds of you and only one of me. Answering all of your texts is challenging but I can handle it. But throwing phone calls into the mix isn’t practical. Texts are more manageable because they are less intrusive for us both.
All phone calls will be automatically directed to my voicemail.
On that note, I will never call you either. So, you don’t have to worry about me interrupting your family dinner trying to sell you some crap.
That said, I understand that sometimes you need to speak to a human. Please schedule a phone call using the Bobbin Calendar.
Nope. Not from me. Not ever.
Standard text messaging rates apply from your service provider though.
But I’m not charging you any fees to text me. This is and will always be a completely free thing.
And that’s a hard no. (In more ways than one.)
Look, due to my own writing schedule, my personal to-be-read pile of books, and the responsibilities of being CEO of a company, I don’t have time to read anyone else’s work. It would be too overwhelming. There are hundreds of you and I’m not that fast of a reader.
My lawyers have also asked me not to read anything that’s not under contract for legal reasons. I’d get into trouble when my own book comes out and it looks like I copied someone else’s work.
Parallel independent creation is a real thing that most authors understand and accept.
Two people can independently create the same or substantially similar work.
There are only but so many plots in the universe. Harry Potter isn’t the first–and won’t be the last–story written about a boy wizard.
No ideas are original. There’s nothing new under the sun.
Yet, there are more copyright infringement cases than grains of sand on Earth.
And the best way to protect my creativity, as well as yours, is to say no to all submissions of any kind.
And just so you know, I understand that it’s super important to have a trusted person to evaluate your work. And it’s really difficult for me to say no to you because I sincerely want to help you write the best book possible.
But the night is dark and full of terrors.
So, my general rule is that I don’t even take a peek at any author’s work.
That said, my door is wide open for you to ask me super specific questions about your project.
Just don’t send me files of any kind.
My lawyers also asked me to add the following:
Michael Martin and Bobbin Media exclusively provides advisory, editorial and publishing services only for books which have been submitted to us under contract. We cannot accept unsolicited manuscript submissions sent to us by text, e-mail or post. We do not accept any responsibility for manuscripts sent to us by text, e-mail or post.
The biggest differences are:
(2) who you’ll be connecting with and how you interact with them.
Texting me directly is Free, 1-on-1, and private – Sometimes you might need extra confidentiality when dealing with a delicate, personal, complicated issue. And to make it further worth your while, as long as you’re in my contacts, you won’t miss out on extra cool surprises (access, opportunity, rare discounts) that you can only get directly from me.
Bobbin Connected is not free and a semi-public community – We take extra care to add enough friction to the sign-up process of Bobbin Connected so that it remains an exclusive, private, invite-only membership community free from all the trappings and frustrations other writing groups face. That’s why there’s a membership fee, an application, and a review process. Yet, even after all those efforts, Bobbin Connected is still naturally public-facing unlike a text from me. But as a member of Bobbin Connected, you’re also interacting with a varied group of people, from your peers to New York Times bestselling authors, award-winning editors, book designers, marketers and many other publishing professionals. I’m also there.
We help people write, publish and market their books.
Bobbin is an established and experienced group of various publishing professionals who teamed up to bring you accessible and competitive author services.
Collectively, we’ve been in publishing for decades before Bobbin was officially founded in 2018. We have worked on over 1000+ books, including some major bestselling books (which you can see here).
That depends on how you intend to make your money back. The best way to make money on a book is to look at it as an investment that leads to other profitable opportunities, and not book sales.
For example, if you’re a consultant or a coach and a client is worth $50,000 to you, then one client more than ROIs your investment in your book.
If you own a business and you sell a product that’s $150, then you need to sell at least 250 products from your book to make your money back. If your book is used to promote your business, then it is likely that the full cost of its production is tax deductible, which substantially lowers the full investment cost.
If you write fiction, then a film or TV adaptation optioned by one of the many streaming platforms (Netflix, Disney+, AppleTV+, etc.) superchargers your ROI. Streaming services want and need tons of content to keep their subscribers on their platforms and away from their competitors. There days, it’s a writer’s market!
The one thing we do not recommend doing is calculating how many books you must sell to make your money back. This is because book sales is a poor measure for ROI.
Professionals see books as general marketing tools, not profit centers.
There are many ways to monetize a book. A book is also the best multi-purpose marketing tool there is. You can use a book to raise your visibility, develop your authority, generate leads for your business, bring you clients, get speaking gigs, sell products, launch businesses, and achieve many other objectives.
You can view a list of books our team has proudly worked on here, and most of them have been very successful.
Some results from our Authors include: multiple New York Times, Wall Street Journal, and Amazon best sellers, countless media pieces, hundreds of millions in high-dollar consulting deals, New York Times profiles, celebrity endorsements…the list goes on and on.
Yes…but probably not in the way you are thinking.
Bobbin Media is self-publishing in the best sense: you have full creative control of your book, you own all the rights for your book, and you get all the royalties. It is the business model of self-publishing, with the support of traditional publishing.
When people ask, “Is this self-published?” what they tend to mean is, “Is this an unprofessional, amateurish book that you did without any help?”
To that, the answer is obviously no. The books we have done and the authors we have worked with are of the highest caliber, so clearly self-publishing can be very professional. You’re hiring us for that exact reason—to ensure that your book is as professional as any on the market.
Big difference. The most important difference to you is that with us, you completely own your book. With traditional publishing, they own your book. They take all your copyright for the life of your work.
“Traditional publishing” refers to the New York publishing houses that operate with a royalty based book model. If they decide to sign you to a book contract (which is very rare), they pay you an advance and own all the rights and royalties to your book. They do the work of publishing and distributing your book, but that’s it. They do little to market your book, and they provide no support while you write it. Plus, you must write what they want you to write, not what you want to write. Traditional publishing used to be highly prestigious, but now they mainly make money off the platforms that other people have built by monetizing their audience.
Bobbin is an entirely different approach to books—almost the complete opposite. You pay us for our services, and you own all the rights and royalties from your book.
Furthermore, we do everything a traditional publisher does, and a whole lot more. We not only help you write your book, we invented an entirely new process to turn your ideas into a book through conversational interviewing. We help you market your book, and we can even provide full platform support if necessary.
It boils down to the fact that there are only a limited spectrum of people for whom traditional publishing still makes sense, and for everyone else, they should use some form of professional self-publishing (like us).
There are three goals of the marketing that’s included in our package.
First, we manage the logistics to run an Amazon Bestseller Campaign that focuses on maximizing early sales, reviews, and rankings, all to build the foundation of early credibility for your book’s long term success.
Second, we support you in promoting the book to your connections by creating social media graphics for the book, crafting a book announcement email, gifting free copies to your friends and family, and creating a strategy for you to get the support of influencers who you know.
Third, we help you lay out a long term marketing plan to keep the early momentum going, and ensure the book reaches your long term goals.
By the end of the first week of your book release, your book should have Amazon bestseller status, a burst of early sales, a baseline of reviews, awareness among your network, and you should have a plan for how to continue to leverage it going forward.
In normal situations, the publisher of your book is Bobbin Publishing.
That being said, you don’t have to use Bobbin Publishing as your publisher.
Because of the way our structure works, we can essentially create a new publishing company for you with any name you like. It’s completely up to you who the named publisher of the book is.
Today, the publishing imprint doesn’t have the same impact as it once had (and whatever impact that might’ve been is debatable).
Authors are like musicians in the respect that audiences become fans of their favorite bands, and not their favorite record label. In the same vein, readers pour over the words of their favorite authors, and not their favorite publisher. And in general, audiences have no idea which publishers put out which books anyway.
Authors tend to focus on who publishes a book only when it’s their book. And it’s because they desire to feel a sense of prestige, reputation and stature. And they think a big-league publisher will provide that. It won’t.
Mostly because that’s an internal, self-fulfilling kind of emotion that no external person or company can deliver to a human being. It comes from within.
Meanwhile, your reader only cares about one thing: Does the book bring me value?
Our goal at Bobbin is to make sure your reader’s answer to that question is a resounding, “Hell Yeah!”
It will be the connection you’ve developed with your reader (not your publishing imprint, nor Bobbin) that will produce those feelings of esteem, appreciation and meaningfulness you seek because you brought your reader value.