Bobbin Publishing

You do all the writing, and we do the proofing and publishing.

BOBBIN
PUBLISHING

The Bobbin Publishing Program is the optimum professional self-publishing program designed to give you the best publishing service available and ensure your book has the reach and impact it deserves.

This program is tailored for fiction and nonfiction authors who want to publish a high-level professional book, but need to make sure it is absolutely the best possible book.

$10,859

Money Back Guarantee
Custom, Flexible Payment Plan

What's Included in Bobbin Publishing?

Our Publishing Package is everything you need to get from a finished manuscript to a professionally published book.

Full Evaluation Edit

This edit includes a full read and an editorial overview with global structure and overall manuscript evaluation notes. The editor makes notes of all problems or areas of concern, and will help you ensure the book is ready for publishing.

Proofreading

We execute a final proofread on your manuscript to ensure that spelling and grammar mistakes are caught and removed.

Book Cover Design

Our designers are quite literally some of the best in the world. Our design team boasts massive bestsellers such as Making the Cut: The 30-Day Diet and Fitness Plan for the Strongest, Sexiest You; Knockout: Interviews with Doctors Who Are Curing Cancer–And How to Prevent Getting It in the First Place; Is Everyone Hanging Out Without Me? (And Other Concerns); and hundreds more in their portfolios.

Interior Layout

At Bobbin Publishing, we take our interiors seriously. Your manuscript isn’t just a drag and drop template—it’s a chance to create a cohesive visual experience for your reader, from the cover to the final page.

Distribution and Royalty Setup

Bobbin Publishing will set up all your distributor and retailer accounts in your name on all major platforms, including Amazon and BarnesandNoble.com. This means you will own all your own content and royalties.

eBook Creation and Distribution

Your eBook/Kindle will be available on all major eBook retailers (Amazon, BarnesandNoble.com) in the United States, Canada, the United Kingdom, Europe, India, Japan, Mexico, and Australia. eBooks include all relevant copy tailored to each retailer, including samples, screenshots, and keywords.

Paperback Distribution

Bobbin will ensure your book will be available in paperback print-on-demand format, distributed through the CreateSpace retail channels. CreateSpace distribution assures that your book is available for purchase at physical retailers (Barnes & Noble) and libraries worldwide.

Optional Hardcover Printing & Management

You also have the option, at no additional charge, to have a hardcover as well. We will design and layout the hardcover, and manage all printing and distribution. We can also provide fulfillment services if necessary.

Copyrighting and Cataloging

Once complete, your manuscript will be registered with the United States copyright office. Your book will also be registered in Bowker’s Books In Print database and will be assigned all ISBN, bar, and BISAC codes necessary for retail distribution.

Publishing Imprint Creation

Your book can be published under a custom imprint with a name of your choosing, or if you apply, it can be published under Bobbin Media’s Rogues Gallery imprint.

Author Photo

A great author photo is a powerful tool. We can recommend a professional photographer to take your headshot. If you already have excellent professional photos, we will happily use them instead.

Author Marketing Materials

Our copywriting pros will craft an engaging author bio and book description to ensure your book is interesting and appealing to your ideal readers.

Graphic Inclusion

We can include up to 25 graphics in your manuscript, which you provide us. Additional graphics can be added for an extra cost.

50 Free Copies

You will receive 50 free copies of your book to use as you like—for keepsakes, gifts, or promotional purposes.

Marketing Consult

Our Author Marketing team will get on the phone with you and help you lay out a step-by-step marketing plan that will ensure you successfully launch your book and achieve your goals.

Marketing Course

As part of this consult, we will also provide you with free access to the Bobbin Marketing Course. This includes detailed instructions and templates to help you through every part of your book marketing, including generating media attention, leads, and raising your visibility with potential clients.

Birth of a Book

Additional Add-Ons

Additional Editing $2000+

Depending on your editing needs, we’re happy to help. Our editing team, who’ve spent decades in book publishing, edited thousands of books and written several of their own, can do two different additional edits.

The “Flow & Content Edit” ($2k) In addition to evaluating the structure, the editor reads and carefully edits the manuscript with an eye on the completeness, flow, and construction of ideas and stories, working paragraph by paragraph and chapter by chapter. Valid for manuscripts up to 50k words. Above 50k, add $500 per 5k words.

The “Complete Editing Package” (Custom Quote) In addition to reading the manuscript with an eye on the completeness, flow, and construction of ideas and stories, the editor will read each line and provide suggestions and edits on each line in the book.

For all of our editing, we say that “we will hurt your feelings before we let you publish a bad book.” You will get a fair but honest evaluation of your work and how it can improve so that you can have the best possible book.

Bobbin AudioBook $6000

Bobbin can facilitate the creation and publication of an audiobook version of your book. The audiobook will be recorded by a voice actor at a professional studio and available for purchase on Audible.com, Amazon.com, and iTunes.

Bobbin Book Launch $12,000

We can work with you to create an end-to-end marketing campaign for your book, that will include publishing content, generating media attention, booking you on podcasts, managing ads, and organizing all the details to ensure your book reaches your target audience and positions you as the authority in your field. Full details upon request.

Krystal Ford Author

Bobbin got my concept right away for my cover art and we didn't have to do much tinkering. I get lots of compliments on my cover design! And the interior layout is great as well.

How the Bobbin Publishing process works

These are the steps we use to publish your book:

1. Evaluation Edit & Manuscript Review

Your manuscript will be get a complete overview with global structure and overall manuscript evaluation notes. Your editor will write a global memo detailing all problems or areas of concern, and will help you ensure the book is ready for publishing. Furthermore, the Bobbin Editor-in-Chief will review the manuscript to ensure it is of the highest quality, and make sure it is ready for publishing.

 

2. Consultation Call With Your Publishing Manager

You will then meet your Publishing Manager, who will be your main point of contact throughout all aspects of our process. Typically, your first call will last about an hour, and you’ll answer questions like these:

  1. What are your goals for your book?
  2. Who is your audience?
  3. What do you envision your book cover will look like?
  4. What type of interior layout would you like for your book?

Your information will be assembled into what we call a “Light House” for your book, that will be used to guide all of the creative decisions throughout the process.

 

3. Begin Publishing

Your Publishing Manager will also make sure you have all the elements of a locked manuscript necessary to begin publishing:

  • Final locked title and subtitle
  • Final locked manuscript (including foreword, dedication, and acknowledgments if desired)
  • Any graphics, illustrations, or photos
  • Draft book description
  • Draft author biography
  • Author photo

 

4. Cover Design

Everyone says that you shouldn’t judge a book by its cover, but that’s not realistic. As an author, you should absolutely judge your book by its cover, because your audience will.

Cover design starts with a call with our Creative Director, specifically to discuss your book cover. She will help you refine your thinking and get clear on a few ideas for your cover.

The designers will then develop a series of cover designs. These will be initial concepts so that we can understand your direction more clearly.

We will schedule a phone call with you to review the designs and understand what you do and do not like about them. Based on your feedback, we’ll iterate on the design until we land on the perfect cover for your book.

Once you love the front cover design, your publishing team will create the spine and back, which includes your book description, author biography, and author photo, if you like

 

5. Copywriting & Proofreading

Back covers and book descriptions matter! A good book description and author bio are powerful tools. Our copywriting team will revise yours to maximize their marketing impact.

We will also proofread your manuscript to ensure there are no spelling or grammar errors.

 

6. Interior Layout Design

Please do not underestimate the importance of a great interior design. At Bobbin we’ve seen many books with great manuscripts and amazing covers that suffered from a horrible interior. Your interior defines the reading experience for your audience.

As with the cover design process, we welcome your feedback on the interior you envision. Your book’s design can be modeled on any other book’s font choices or graphic styling—even the margins, page numbers, and sidebars, which will be blended by your designer with your book’s cover styling to create a cohesive reading experience from start to finish.

 

7. Final Review of All Content

Our promise to you is that we will never publish a book that you are not 100% satisfied with.

At this point, you will have already locked your content and your layout will be ready for final review.

We’ll share a PDF of your book’s interior, which will be exactly how your book will appear in print. You’ll be able to make adjustments to the layout, such as page breaks and graphic placement.

We will have a final review phone call where you sign off on everything before we move onto the next step of publishing and distribution.

 

8. Marketing Consult

Our Author Marketing team will get on the phone with you and help determine the exact best way you can ensure your book gets in front of the readers you want. We will help you lay out a step-by-step marketing plan that you can then execute.

As part of this consult, we will also provide you with free access to the Bobbin Marketing Course. This includes detailed instructions and templates to help you through every part of your book marketing, including generating media attention, leads, and raising your visibility with potential clients.

 

9. Publishing and Distribution of Your Book

Your publishing team will work with you to determine your distribution goals and retail channels—whether you want to be exclusively on Amazon or available on as many international platforms as possible, they will provide the best options for you, handle all account and file creation, and upload your book in preparation for your launch.

You will get a proof copy of your book to make sure it’s printing beautifully, and on your say-so we’ll send your 50 free copies to you. You’ll also get all of the electronic source files for your book.

Who You Might Work With

Rachel Stout

Editor

Literary agent turned editor of fiction & memoir where narratives and protagonists have distinct, identifiable voices.

Jacquelin Cangro

Editor

Seasoned book editor with 20 years of experience at Penguin Random House committed to helping writers make their stories sing.

Heidi North

Designer

Designed covers for Random House, Vintage, HarperTeen including: chic lit, mystery & thrillers, music, memoir, cookbooks, nonfiction.

Rachel Cone-Gorham

Marketer

Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!

Who should use Bobbin Professional?

WHO SHOULD

  • People with a finished manuscript

  • People who want a high-quality book

  • People who are willing to invest the time and money necessary into quality

WHO SHOULD NOT

  • People publishing a cookbook

 

  • People publishing a children’s book

 

  • People who don’t care about the quality of their book and want a quick, easy and cheap option

Frequently Asked Questions

In normal situations, the publisher of your book is Bobbin Publishing.

That being said, you don’t have to use Bobbin Publishing as your publisher.

Because of the way our structure works, we can essentially create a new publishing company for you with any name you like. It’s completely up to you who the named publisher of the book is.

Today, the publishing imprint doesn’t have the same impact as it once had (if it ever had an impact at all).

Authors are like musicians in the respect that audiences become fans of their favorite bands, and not their favorite record label. In the same vein, readers pour over the words of their favorite authors, and not their favorite publisher. And in general, audiences have no idea which publishers put out which books anyway.

Authors tend to focus on who publishes a book only when it’s their book. And it’s because they desire to feel a sense of prestige, reputation and stature. And they think a big-league publisher will provide that. It won’t.

Meanwhile, your reader only cares about one thing: Does the book bring me value?

Our goal at Bobbin is to make sure your reader’s answer to that question is a resounding, “Hell Yeah!”

It will be the connection you’ve developed with your reader (not your publishing imprint, nor Bobbin) that will produce those feelings of esteem, appreciation and meaningfulness you seek because you brought your reader value.

Yes…but probably not in the way you are thinking.

Bobbin Media is self-publishing in the best sense: you have full creative control of your book, you own all the rights for your book, and you get all the royalties. It is the business model of self-publishing, with the support of traditional publishing.

When people ask, “Is this self-published?” what they tend to mean is, “Is this an unprofessional, amateurish book that you did without any help?”

To that, the answer is obviously no. The books we have done and the authors we have worked with are of the highest caliber, so clearly self-publishing can be very professional. You’re hiring us for that exact reason—to ensure that your book is as professional as any on the market.

Big difference. The most important difference to you is that with us, you completely own your book. With traditional publishing, they own your book. They take all your copyright for the life of your work.

“Traditional publishing” refers to the New York publishing houses that operate with a royalty based book model. If they decide to sign you to a book contract (which is very rare), they pay you an advance and own all the rights and royalties to your book. They do the work of publishing and distributing your book, but that’s it. They do little to market your book, and they provide no support while you write it. Plus, you must write what they want you to write, not what you want to write. Traditional publishing used to be highly prestigious, but now they mainly make money off the platforms that other people have built by monetizing their audience.

Bobbin is an entirely different approach to books—almost the complete opposite. You pay us for our services, and you own all the rights and royalties from your book.

Furthermore, we do everything a traditional publisher does, and a whole lot more. We not only help you write your book, we invented an entirely new process to turn your ideas into a book through conversational interviewing. We help you market your book, and we can even provide full platform support if necessary.

It boils down to the fact that there are only a limited spectrum of people for whom traditional publishing still makes sense, and for everyone else, they should use some form of professional self-publishing (like us).

What authors like you are saying

I have to say that I was originally skeptical about what I would gain from having Bobbin review my book proposal as I thought it was already quite polished. But Wow, was I surprised! My editor’s feedback was so constructive and incredibly detailed. In addition to line-by-line commentary, she sent me a 3-page single-spaced memo outlining the main issues as she saw them - this was a memo I'd expect from an editorial assessment on a full manuscript. She was on point with literally every remark. Her eye for detail and knowledge of what the proposal is meant to do have been so helpful to me. She was very flexible and worked with my timeline. Most valuable of all, she did a first-round quick read of the proposal, gave me a chance to revise it based on those general comments, and then dove in with a deep edit. I suspect most readers would not do this. I would highly highly recommend Bobbin. And thanks so much Emma!

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It’s time to publish your book.
We can help.

If you’re serious about writing and publishing your book this year, let’s talk.

We’ll discuss your book idea, see if it makes sense, and help you understand the best next steps.

$10,859

Money Back Guarantee
Custom, Flexible Payment Plan

Other Bobbin Services

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Author Academy

You do all the writing with our guidance, coaching and support.

Bobbin
Publishing

You do all the writing, and we do the editing and publishing.

Bobbin
Professional

We interview you for the content, we do the writing, editing and publishing.

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Luminary

You get a bestselling writer and a customized process to fit your needs.

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Book Launch

Your book gets a high-level marketing & promotions strategy.