Bobbin Luminary

Bobbin’s Premiere Ghostwriting Service

BOBBIN
LUMINARY

The Bobbin Luminary Program is the optimum professional ghostwriting program designed to give you the best publishing service available and ensure your book has the reach and impact it deserves.

This program is tailored for fiction and nonfiction authors who want to publish a high-level professional book, but need to make sure it is absolutely the best possible book.

Custom Quote

(Avg. Investment is $150k)
Money Back Guarantee
Custom, Flexible Payment Plan

What's Included in Bobbin Luminary?

Our Publishing Package is everything you need to get from a finished manuscript to a professionally published book.

AWARD-WINNING GHOSTWRITER

Our ghostwriters have written or edited New York Times, Wall Street Journal and USA Today bestsellers, and some have been recognized by winning Emmy Awards and Pulitzer Prizes. All are experienced, professional ghostwriters who have spent decades writing major books with high level people.

We have many different ghostwriters of varying levels of experience, cost, and ability, and will work with you to pair you with the exact right fit. Furthermore, if you choose, your writer can fly to you and do your interviews in person.

Note: You can choose to write your book yourself, with our guidance and editing, for a reduced price. Discuss with your Author Strategist for details.

COMPLETE PUBLISHING AND DISTRIBUTION

Once your ghostwriter completes your manuscript to your satisfaction, we will do all the publishing and distribution services. This includes designing a beautiful cover, laying out the book interior, and writing all the marketing copy.

Your book will be available in all relevant places books are sold—Amazon, BarnesandNoble.com, Apple iBooks, etc.

FULL MARKETING AND BOOK LAUNCH

Our designers are quite literally some of the best in the world. Our design team boasts massive bestsellers such as Making the Cut: The 30-Day Diet and Fitness Plan for the Strongest, Sexiest You; Knockout: Interviews with Doctors Who Are Curing Cancer–And How to Prevent Getting It in the First Place; Is Everyone Hanging Out Without Me? (And Other Concerns); and hundreds more in their portfolios.

As part of this program, you will get a complete PR and media campaign starting prior to launch and lasting three months. This will include emails, social media posts.

AUDIOBOOK CREATION AND DISTRIBUTION

We will also create an audiobook using a professional voice actor and top of the line studio production. We will handle all setup and distribution as well.

FULL OWNERSHIP OF ALL RIGHTS AND ROYALTIES

We will set up all your distributor and retailer accounts in your name. This means you will own all your own intellectual property, rights, and royalties.

Herb Bryce Author

Bobbin has been outstanding to work with. When I started looking for a ghostwriter I narrowed my choices down to two. I went with Bobbin because they were local NYC. It could not have been a better choice. Working with someone face to face, you get to feel their connection to the story and did they ‘get’ the feeling you are trying portray. Our communications have been great and timely. I’m pleased with the results of us working to gather. Bobbin's ghostwriter has found my ‘voice’. I look forward to our visits. She is responsible of my dream coming true.

The Bobbin Luminary Experience

We have a proven, proprietary process that has helped thousands of high-level authors write their books. This is how it works:

1. Author Strategy & Book Validation

Before we begin working together, we have to make sure you have a good book in you—one that is viable for publishing.

We’ll dive deep into your book idea, your intended audience, and the impact this book will have on your reader, on you, and on your business. We will also understand the constraints on your time, how much research or other assistance your book will require, and scope out everything it will take to ensure you are able to produce the best possible book with our assistance.

Note that this is not a sales call. Not every book is right for this program.

If we’re not a good fit to work together in this program, we will happily refer you to a service or company that can meet your needs.

 

2. Selection of Your Publishing Team

To begin the process, we’ll put you with a Publishing Manager. They will be your main point of contact during the book process and will be responsible for ensuring your book is as good as possible and publishes on time. Anything you need, it’s their job to make happen.

We will also select your ghostwriter, based on your budget and book idea. We’ll select a ghostwriter with extensive experience in your area of expertise—one who brings a lot to your book, pairs well with you, and effectively can write in your voice.

If you choose, your ghostwriter can also fly to you to conduct your interviews and edits.

 

3. Interviewing & Ghostwriting

Our professional ghostwriting process can be, and often is, customized to the author, but for the most part, it entails these steps:

Lighthouse
Your ghostwriter begins by creating the “Lighthouse” of your book. This is a process by which we position your book, both for you and in your desired market, by establishing these things:

  1. Clearly articulate what your book is about
  2. Define exactly who your audience is
  3. Understand precisely how your book will serve that audience and why they will care about your book
  4. Specifically outline how your book will impact you and your audience

You can think of this like a business plan for your book.

Road Map
Once the book is properly positioned, your ghostwriter will create the book’s “Road Map.” This is similar to an outline in that it will help you define your ideas, sharpen your thinking, and lay the foundation for your book.

Content Interviews
Your ghostwriter will then use this Road Map as the guide to interview you. These interviews lay the foundation for your book and get all of your content, stories, knowledge, and wisdom out of your head and onto a recording.

This is the core of the ghostwriting experience, and these calls can and may extend over a few weeks. It is the ghostwriter’s job to get the content out of you and then turn it into a book, and to do that, they will need as much of your knowledge as possible.

 

4. Voice Review

Once your ghostwriter has what they need, they will produce one chapter for you. The point of this is to review the voice and tone, and make sure they are “getting it.” Think of this like the tuning phase of playing a musical instrument.

 

5. Book Editing

Once your ghostwriter has nailed your voice, they will produce the rest of the manuscript from the interviews. Then you will read the book and do one full round of revisions. This usually entails you reading a few chapters at a time, making notes, and doing a call with your ghostwriter to go over the revisions.

Again, if you choose, your ghostwriter can come to you to do the revisions.

 

6. Book Design

Our Creative Director (who’s designed the covers of dozens of major bestsellers) will personally oversee your book cover design.

You’ll begin by doing a call with her, where you both discuss cover ideas. She will then do a design brief and oversee the design of the cover. You’ll see comps and will have final say over all design decisions.

Our design team will also design a professional interior for your book to ensure it has the look and feel you desire.

 

7. Publishing & Distribution

Your publishing manager will work with you to determine your distribution goals and retail channels. If you want the broadest distribution possible—Amazon, BarnesandNoble.com, and as many international platforms as possible—we’ll provide the best options for you, handle all account and file creation, and make sure your book is prepared for launch.

 

8. Marketing

As you finish your interviews with your ghostwriter, our Head of Author Marketing will work with you (or your team) to create a custom marketing plan.

Starting with your goals, we work backwards to identify the ideal outlets, messages, and tactics to use to spread your message, and we’ll lay out the plan into a clear week-by-week strategy.

This strategy will be custom to you, but generally it will have these elements:

Media Profiles
We’ll pitch journalists and bloggers to write stories on the content in the book and reference you in their stories.

Influencer Copies
One of the most important ways that books spread is through influencers.

Before the launch, we help you identify influencers in your network who might be able to help support the book, craft email templates for you to reach out to them, and send them advance copies of your book.

Furthermore, we will use our own network of influencers and research relevant people in your target market, and mail out books to them as well.

Social Media Graphics & Distribution
We design social media banners for Facebook, Twitter, and LinkedIn, as well as custom graphics for your book announcement, book launch, and quote images to post on an ongoing basis.

We will create a social media calendar for consistent promotion of your book on your social media. his will include visual assets, quote images, as well as promotion of your written content.

Press Kit
We create a full media kit for your book, including media hooks, a book summary, your professional assets, and other tools to make covering the book as easy as possible for the media.

Book Launch Week
We coordinate our efforts to maximize the impact of your launch week, focusing on maximizing attention, sales, and reviews.

Amazon Reviews
Throughout the first week, we also focus on maximizing early reviews. We leverage our Insider’s List to send early reviewers for the book and send them free copies, as well as sharing free copies of the book with your closest friends and family to ask for support.

Media Outreach
We pitch targeted journalists to cover you and your book. For those interested, we mail them a free copy of the book, along with your media kit, and we’ll professionally follow up in order to secure articles. We also help them come up with potential story angles and ideas revolving around your book.

Content Publication & Guest Posts
We also focus on sharing the book’s ideas through your own content. Using the articles created earlier, we submit guest posts to various blogs and media outlets, and publish some content on your own channels. We also create a schedule to consistently share quote images on your social media in order to stay top of mind with your connections.

Paid Ads
Amazon Ads are one of the most underused tools in a new author’s toolbelt. We will target relevant keywords and competitive books to get your book in front of relevant buyers.

Reporting
Throughout this process, we will send you a weekly progress report on media coverage, new opportunities, and discussions in progress. At the end of our work together, you’ll receive a full coverage report highlighting relevant statistics for all the media attention the book has received.

9. Audiobook

We will also create an audiobook, using a professional voice actor and top of the line studio production. We will handle all setup and distribution as well.

Who You Might Work With

Stephanie Land

Writer/Editor

Helped Gary Vaynerchuk, Leila Janah, and Lori Greiner.

Lindsay Newton

Editor

Helped Isabel Allende, Alice Walker, Neil Gaiman, and Kevin Hart.

Rachel Cone-Gorham

Marketer

Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!

Aaron von Freter

Designer

Original designs representing famed artists such as Guns N Roses, Marylin Manson, Chris Stapleton, A Perfect Circle, G-Eazy and several others.

Who should use Bobbin Luminary?

WHO SHOULD

  • People whose books fall within the broad genres of business or personal development, oriented towards an entrepreneurial audience

  • People who want to write their book but don’t have time to do it themselves and need help

  • People who want to employ the services of a high-level ghostwriter

WHO SHOULD NOT

  • People who don’t know why they want to write a book

 

  • People publishing a children’s book

 

Frequently Asked Questions

This is an interesting question and one to think about before you go any further.

When we want a new house, we hire other people to build it, don’t we?

We hire other people to decorate our houses, too.

We hire them to landscape our lawns and to paint our walls.

They install our carpeting and our bathroom tiles.

We generally get the credit for this sort of stuff.

When friends and family visit, they ‘ooh’ and ‘awe’ about our taste in decorating or about our new carpet, even though they know we did not do these things ourselves.

That’s because most people understand that, to be done right, such work requires a unique set of skills and talents.

Therefore people with those skills and talents must be hired to get these sorts of things done.

It’s the same with books.

Very few people know how to write a book.

Book writing requires a unique skill set—one that goes far beyond the mere ability to write.

In order to write a successful book, one must know quite a bit about the book market, the publishing process, and reading habits.

So, what are you paying for when you hire Bobbin?

As much as we will focus on outlines, word count, pages, and spelling, the core of the matter is that what you are paying for is to not have to think about that stuff.

We strive to embody your voice. We pore over hundreds of pages of interview transcripts, looking for patterns. We piece together ideas and build on our client’s genius.

This is reflected in the fact that most of our clients leave the process feeling like they wrote the book—only they typically save more than 300 hours of time in the actual writing process.

The reason you’re hiring us is because you either do not have the time to sit down and write that book, or because you don’t want to deal with the rest of the publishing process.

We know what your readers want to hear from you, we know how to extract the right information from you and we usually have a rate of 64 words-per-minute (wpm) or better, which means we can quickly write that book for you.

That depends on how you intend to make your money back. The best way to make money on a book is to look at it as an investment that leads to other profitable opportunities, and not book sales.

For example, if you’re a consultant or a coach and a client is worth $50,000 to you, then one client more than ROIs your investment in your book.

If you own a business and you sell a product that’s $150, then you need to sell at least 250 products from your book to make your money back. If your book is used to promote your business, then it is likely that the full cost of its production is tax deductible, which substantially lowers the full investment cost.

The one thing we do not recommend doing is calculating how many books you must sell to make your money back. This is because book sales is a poor measure for ROI.

Professionals see books as general marketing tools, not profit centers. Only novelists and fiction writers need to focus primarily on book sales, because that’s the only way they make money.

There are many ways to monetize a book. A book is also the best multi-purpose marketing tool there is. You can use a book to raise your visibility, develop your authority, generate leads for your business, bring you clients, get speaking gigs, sell products, launch businesses, and achieve many other objectives.

You can view a list of books our team has proudly worked on here, and most of them have been very successful.

Some results from our Authors include: multiple New York Times, Wall Street Journal, and Amazon best sellers, countless media pieces, hundreds of millions in high-dollar consulting deals, New York Times profiles, celebrity endorsements…the list goes on and on.

What authors like you are saying

I have to say that I was originally skeptical about what I would gain from having Bobbin review my book proposal as I thought it was already quite polished. But Wow, was I surprised! My editor’s feedback was so constructive and incredibly detailed. In addition to line-by-line commentary, she sent me a 3-page single-spaced memo outlining the main issues as she saw them - this was a memo I'd expect from an editorial assessment on a full manuscript. She was on point with literally every remark. Her eye for detail and knowledge of what the proposal is meant to do have been so helpful to me. She was very flexible and worked with my timeline. Most valuable of all, she did a first-round quick read of the proposal, gave me a chance to revise it based on those general comments, and then dove in with a deep edit. I suspect most readers would not do this. I would highly highly recommend Bobbin. And thanks so much Emma!

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Bobbin Luminary

If you’re serious about writing and publishing your book this year, simply schedule a free consultation call with one of our Author Strategists. We’ll discuss your book idea and see if it makes sense for us to work together.

Your book idea doesn’t have to be solidified—part of the process is to refine and perfect the idea. We just need to know what you are thinking right now and how it can help your business.

Custom Quote

(Avg. Investment is $150k)
Money Back Guarantee
Custom, Flexible Payment Plan

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We interview you for the content, we do the writing, editing and publishing.

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You get a bestselling writer and a customized process to fit your needs.

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Book Launch

Your book gets a high-level marketing & promotions strategy.