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The Bobbin Book Publishing Process

While every project requires a unique approach, here’s what the process typically involves for a book.
A typical timeline of events:



1. Free Consult With Managing Editor Michael Martin

The first step, before you begin, is to make sure you have a book in you.

Note that this is not a sales call. We cannot work with everyone who applies, so this call is about determining whether or not we should work together.


2. Lighthouse Phase

You and Michael will meet for an in-depth conversation about your book.

Michael will spend a day with you mapping out the structure of your book (this includes chapter topics, the subtopics to be covered in each chapter and the key points within each of those subtopics).

In this meeting, you and Michael will both:

  • Clearly articulate what your book is about
  • Define exactly who your audience is
  • Understand precisely why that audience will care about your book
  • Specifically outline how you will use the book to benefit you

This can be done in person (if you live in New York) or over a couple of Zoom sessions.


3. Proposal & Outline Phase

Michael will verbally present to you a project proposal that you will review and verbally sign off on.

Our policy is that all proposals are presented in person if possible. If not in person, then by live-stream video. If not video, then by phone.

We will not email the proposal. We will not print and mail the proposal. Your verbal sign off is required.

Once you verbally accept the details of the project proposal, the project is a go. And we'll provide you with a written contract, a terms of service document, and your first invoice.

After all respective documents are signed (and upon receipt of initial payment), Michael will select and assign you a writer from our team.

How do you choose my writer?

When pairing writers with Authors, we look at three variables:

Q. Are they interested in or have experience with the topic of the book? Q. Will they be able to connect with the author and the material? Q. Are they excited to work with the author?

Your writer will first help you sketch out a rough skeleton outline of your book. They will conduct two to four recorded interviews with you by phone or video conferencing, which are then transcribed. Sample questions to expect:

Q. What does your audience need to understand?

Q. Are there steps to get them there? Is there a logical argument?

Q. What stories and examples do you have to support your points?

You will then revise the outline. And typically, you'll work through a few drafts together until it’s just right.

After the interviews, your writer will create an expanded book outline, anywhere from fifteen to fifty pages in length, depending on the complexity of the book. Again, there is some back and forth before arriving at the final working outline.

Watch Kevin Hart explain how the book interview process works



4. Writing & Editing Phase

Your writer will write the first chapter and then go over it with you to make sure the voice feels right before they get too far into it.

Once they nail the voice, they will retreat into their writing cave, only to emerge when the book draft is complete (usually 20,000 to 50,000 words) and ready to share with you.

After the draft is complete, it's your time to review it and provide feedback about changes.

This usually entails you reading 2 chapters, making notes, and doing a call with your writer to go over the revisions.

You get to be as involved or uninvolved as you want.

We encourage authors to “make it their own” by rewording, adding stories, and clarifying ideas.

Some clients make thousands of edits and others make two (really, we’ve had that happen).

What we love about our process is that there are rarely any major changes at this stage – because the author has signed off on the initial outline, and they are happy with the overall structure and content of the book.

Instead, feedback focuses on where to add more detail or cut things back.

Writers & Editors
You Might Work With

All of our writers and editors have spent at least a decade working in books and publishing. And many of them are highly decorated—Pulitzer Prize winners, Emmy nominees and winners, New York Times Bestsellers and National Magazine Award winners.

5. Publishing & Distribution

Our team will design a professional cover and interior for the book.

We will also work with you to determine your distribution goals and retail channels--whether you want to be exclusively on Amazon or available on as many international platforms as possible.

We will provide the best options for you, handle all the account and file creation, and upload your book in preparation of your launch.

We also have access to over 39,000 physical brick and mortar retailers, libraries, schools and universities. Your book will be published in the United States, the UK, Australia and New Zealand.

And unlike with regular publishers, you get all the credit and all the upside. It's your book, your credit, your money.

With Bobbin, you retain all rights and ownership. You keep 100% of all royalties.

AudioBook Creation

We do all audiobook production, development, and distribution for you.

Book Designers
You Might Work With

Your book cover and manuscript interior layout will be designed by world class designers, but you have full creative control. You are getting the very best in design, because having a great book cover is a key to establishing your book as credible and professional.

6. High-Level Marketing & Promotions Strategy

Crafting a beautiful book is only part of the publishing process. Without a clear and focused marketing strategy, your book may never make it further than your own bookshelf.

Your book will have a marketing plan that gets results. We want your book to succeed as much as you do, and we'll get it there.

We will define your pre-and post-launch marketing efforts. The objective is to help you stand out from the crowd by determining which marketing channels work best for your project.

Strategies can include:

  • Email marketing: Increase the number of subscribers to your mailing list.
  • Social networks: Build your platform on the social networks that make most sense based on your genre and audience.
  • Author website design: Get help with web copy and navigation.
  • Social and display advertising: Advertising on social media or blogs/websites to sell more books or increase your number of mailing list subscribers.
  • Giveaways and promotions: Reach more readers (and capture them) through targeted price promotions and giveaways.
  • Metadata and SEO on online stores: Use the right copy, categories and keywords to get to the top of ebookstore rankings.
  • Promotion: Hire a publicist for media exposure and blog/podcast tours.

We will prepare a document of around 5 to 10 pages that will detail your plan of action. Once your plan has been designed, you will be executing it. Typically, 4-6 months before your book launch.

Marketing & Publicity

For authors who want to focus on making the most of their book to spread their message, raise their visibility, and attract clients. We focus on maximizing early sales, reviews, and rankings, all to build the foundation of early credibility for your book’s long term success.

Let's talk about your book idea

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