We've created a simple, easy, and proven process that solves the three major problems that stop authors from publishing their book: time, expertise, and marketing.
You do what you love. We'll do the rest.
Having a book written is an incredibly efficient and proven way to success for your lifestyle and your career. Below are 14 different ways you can leverage to turn your book into a profit-generating machine:
Consulting Services - A book is what establishes a consultant as authoritative and raises their visibility above the competition.
Paid Speaking - People have started speaking careers without books of course, but almost all professional speakers eventually write a book; and when they do, the fee they can command usually triples.
Professional Services - A book is a great way to establish your authority and show people what it would be like to work with you. Beyond that, it does a great job educating your clients on what they should expect, making your job easier.
Coaching Services - If you are a coach of any sort, chances are that people have problems differentiating between you and any other coach—what makes you the expert and why they should work with you. A book is a great way both to display your expertise and explain what your work with them would be like.
Sell a Physical Product - Go search Amazon under books for “lose weight” or “eat paleo.” You’ll see thousands of books, and a lot of them are essentially buyer’s guides for physical products like supplements, food companies, or one-off products.
Paid Community/Mastermind Groups - There are many people who have paid mastermind groups. Many of their clients want to join because they’ve written books that show everyone how much they know and what they can gain from joining their group.
Freelance Clients - If you’re a freelancer, writing a book is a no brainer. In fact, the problem is that as soon as you do a book, you get so slammed with work you can’t handle it all. If I’m looking for a freelancer, I have no idea how to pick one over the other, no idea what I’m supposed to look for or how to decide. Why not pick the one who wrote the book?
Workshops and Group Teaching - It’s quite easy to get relatively larger businesses to pay you to teach their employees what you know in a one-day workshop. Most employers know, if they pass out a book, their employees aren’t going to read it. However, if they get the author to come in, give a presentation, and answer questions for a day, they can teach the stuff. Both the book and the workshops reinforce each other. The book leads people to the workshop, and you sell copies of your book to people who come to the workshop.
Raise Money from Investors - It’s hard to raise money for projects from investors. They are trusting you with their assets, so they want to know you and understand who you are and what you believe. Once they do, they’re much more likely to want to give you their hard-earned cash.
Sell a Video Course/Information Product - If your book teaches something for which there is a high ROI for the reader, you can create what amounts to an advanced version that is delivered as a video course, charge much more money for it, then use the book to push people to that course. One of the main benefits is that while people will not pay more than about $25 for a book, they will often pay $500 or more for a video course of the exact same material. This is rational, because many people learn more easily from video and audio materials than they do from books.
Sell a Software/SaaS Product - A book is a great way for a company to sell software, especially SaaS software. The best example is HubSpot, the company that invented inbound marketing. What did they do to promote it? Among other things, they wrote a book called Inbound Marketing.
Change Careers - Even if you have no business of your own or entrepreneurial aspirations, a book can help you substantially advance your career, either within your current company or by helping you switch careers entirely.
Taxes and Write-Offs - This is a counterintuitive way to make money on your book that far too few business owners use—and you can use in addition to any of the above strategies. If you are using your book as a legitimate marketing tool to promote a business, the out of pocket costs of production are 100% deductible. That means everything you spend money on that is part of creating the book can be deducted as business marketing expenses. Just like you can deduct what you spend on Facebook ads and website designers, a book falls into the same category.
Book Sales - Book sales are not the best way to make money. But you can still make money from them. However, if you positioned your book properly (as detailed above), you don’t need to worry about selling copies—you only need to worry about how the book converts to what really matters to you. But hey—if people buy it, you have a marketing tool that makes you money. Would that be horrible?
Our publishing package has everything you need to get from a finished manuscript to a professionally published book.
✔️ Completed Book Manuscript
✔️ Published Book (Hardcover, paperback, and eBook formats included)
✔️ Full Distribution Through Major Online Retailers
✔️ AudioBook Creation
✔️ High-Level Marketing & Promotions Strategy
✔️ You retain all rights & ownership
✔️ You keep 100% of all royalties
Our writers, editors and publishing insiders have worked on over +1000 books. Here are a few of the books out team has worked on (including several New York Times and Wall Street Journal bestsellers):
Note that this is not a sales call. We cannot work with everyone who applies, so this call is about determining whether or not we should work together.
Michael will spend a day with you mapping out the structure of your book (this includes chapter topics, the subtopics to be covered in each chapter and the key points within each of those subtopics).
In this meeting, you and Michael will both:
This can be done in person (if you live in New York) or over a couple of Zoom sessions.
Our policy is that all proposals are presented in person if possible. If not in person, then by live-stream video. If not video, then by phone.
We will not email the proposal. We will not print and mail the proposal. Your verbal sign off is required.
Once you verbally accept the details of the project proposal, the project is a go. And we'll provide you with a written contract, a terms of service document, and your first invoice.
After all respective documents are signed (and upon receipt of initial payment), Michael will select and assign you a writer from our team.
How do you choose my writer?
When pairing writers with Authors, we look at three variables:
Q. Are they interested in or have experience with the topic of the book? Q. Will they be able to connect with the author and the material? Q. Are they excited to work with the author?
Your writer will first help you sketch out a rough skeleton outline of your book. They will conduct two to four recorded interviews with you by phone or video conferencing, which are then transcribed. Sample questions to expect:
Q. What does your audience need to understand?
Q. Are there steps to get them there? Is there a logical argument?
Q. What stories and examples do you have to support your points?
You will then revise the outline. And typically, you'll work through a few drafts together until it’s just right.
After the interviews, your writer will create an expanded book outline, anywhere from fifteen to fifty pages in length, depending on the complexity of the book. Again, there is some back and forth before arriving at the final working outline.
Once they nail the voice, they will retreat into their writing cave, only to emerge when the book draft is complete (usually 20,000 to 50,000 words) and ready to share with you.
After the draft is complete, it's your time to review it and provide feedback about changes.
This usually entails you reading 2 chapters, making notes, and doing a call with your writer to go over the revisions.
You get to be as involved or uninvolved as you want.
We encourage authors to “make it their own” by rewording, adding stories, and clarifying ideas.
Some clients make thousands of edits and others make two (really, we’ve had that happen).
What we love about our process is that there are rarely any major changes at this stage – because the author has signed off on the initial outline, and they are happy with the overall structure and content of the book.
Instead, feedback focuses on where to add more detail or cut things back.
We will also work with you to determine your distribution goals and retail channels--whether you want to be exclusively on Amazon or available on as many international platforms as possible.
We will provide the best options for you, handle all the account and file creation, and upload your book in preparation of your launch.
We also have access to over 39,000 physical brick and mortar retailers, libraries, schools and universities. Your book will be published in the United States, the UK, Australia and New Zealand.
And unlike with regular publishers, you get all the credit and all the upside. It's your book, your credit, your money.
With Bobbin, you retain all rights and ownership. You keep 100% of all royalties.
We do all audiobook production, development, and distribution for you.
Your book cover and manuscript interior layout will be designed by world class designers, but you have full creative control. You are getting the very best in design, because having a great book cover is a key to establishing your book as credible and professional.
Your book will have a marketing plan that gets results. We want your book to succeed as much as you do, and we'll get it there.
We will define your pre-and post-launch marketing efforts. The objective is to help you stand out from the crowd by determining which marketing channels work best for your project.
Strategies can include:
We will prepare a document of around 5 to 10 pages that will detail your plan of action. Once your plan has been designed, you will be executing it. Typically, 4-6 months before your book launch.
For authors who want to focus on making the most of their book to spread their message, raise their visibility, and attract clients. We focus on maximizing early sales, reviews, and rankings, all to build the foundation of early credibility for your book’s long term success.
Published Book (Hardcover, paperback, eBook and AudioBook formats included)
High-level marketing & promotions strategy